Tag Archives: Pay Per Click

Search Engine Marketing Battle – SEO or PPC?

Most businesses today have come to the realization that they need Search Engine Marketing for their business. But, should you do Search Engine Optimization (SEO), Pay Per Click (PPC) or both? Well, let’s have a look at their pro’s and cons and see which is right for your business.
SEO
Pros:

Virtually Free (But, it takes time.)
Long term [...]

Why is PPC so difficult?

Pay Per Click is a very complex animal and even those who think they understand it, can’t possibly say they know it all. The reason PPC marketing is so difficult is because of all the different variables involved. Probably the most frustrating part of PPC for the Average Joe is that you can lose a [...]

Coastal Clicks washes up on shore

This is it, we are here!
Coastal Clicks arrived on shore in Victoria, BC, Canada today.
We are here to serve our clients with a more effective marketing spend and a better ROI. Not only is online marketing changing, but marketing in general is changing. There’s a greater need to spend your marketing dollars more effectively and [...]