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Most businesses today have come to the realization that they need Search Engine Marketing for their business. But, should you do Search Engine Optimization (SEO), Pay Per Click (PPC) or both? Well, let’s have a look at their pro’s and cons and see which is right for your business.
SEO
Pros:
Virtually Free (But, it takes time.)
Long term [...]
Recent news of Southern Comfort, www.southerncomfort.com, moving their entire ad spend from traditional advertising to online is just another sign that not only is marketing changing, but online is proving to be more and more effective.
Southern Comfort says “savings from the switch to a 100% digital media buy will allow the brand to bolster its [...]
Pay Per Click is a very complex animal and even those who think they understand it, can’t possibly say they know it all. The reason PPC marketing is so difficult is because of all the different variables involved. Probably the most frustrating part of PPC for the Average Joe is that you can lose a [...]
Well, in a word, yes.
It doesn’t matter what type of business you are or how you operate. If your clients are online, or will be, then online marketing will be right for you.
But, how do you choose what types to participate in? How do you know which will be the most effective?
Start out by asking [...]
