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Most businesses today have come to the realization that they need Search Engine Marketing for their business. But, should you do Search Engine Optimization (SEO), Pay Per Click (PPC) or both? Well, let’s have a look at their pro’s and cons and see which is right for your business.
SEO
Pros:
Virtually Free (But, it takes time.)
Long term [...]
Social Media needs to break up!
What is Social Media? Well it consists of about a million sites, concepts, types of media and web 2.0 and 3.0 concepts.
Why do people keep lumping it together as one type of online marketing? Pay Per Click and SEO are separate and completely different from email marketing or media buying, [...]
Recent news of Southern Comfort, www.southerncomfort.com, moving their entire ad spend from traditional advertising to online is just another sign that not only is marketing changing, but online is proving to be more and more effective.
Southern Comfort says “savings from the switch to a 100% digital media buy will allow the brand to bolster its [...]
Pay Per Click is a very complex animal and even those who think they understand it, can’t possibly say they know it all. The reason PPC marketing is so difficult is because of all the different variables involved. Probably the most frustrating part of PPC for the Average Joe is that you can lose a [...]
Well, in a word, yes.
It doesn’t matter what type of business you are or how you operate. If your clients are online, or will be, then online marketing will be right for you.
But, how do you choose what types to participate in? How do you know which will be the most effective?
Start out by asking [...]
Guest post by Catherine Novak.
I was visiting the website of one of my closest childhood friends earlier today. It’s a sweet little non-commercial project, which she has put together for family and friends (and for that reason alone, I’m not going to provide a link to it – sorry!) I looked through [...]
Well, no, it’s not just a domain name. It’s your new address on the web and it does matter. It especially matters to your users, it’s all part of how they will evaluate your site and subsequently your business.
Lately I’ve seen a few local companies registering .biz and .info domains, it makes me cringe. It’s [...]
This is it, we are here!
Coastal Clicks arrived on shore in Victoria, BC, Canada today.
We are here to serve our clients with a more effective marketing spend and a better ROI. Not only is online marketing changing, but marketing in general is changing. There’s a greater need to spend your marketing dollars more effectively and [...]
